2023– Email development/design IKEA

Consultant

At the Customer Message product at IKEA, I’m carefully crafting email templates to be used for every possible transactional scenario that can be triggered from the 48 markets we assist. With deep knowledge on typography, modular design systems, UI and front-end design, and an empathetic and holistic view on the expectations of the end-user, I obsess to deliver quality, through-and-through. I see my strong internal communication skills along with my desire for great output as my biggest contribution to IKEA as a brand and the Customer Message product itself.

2023 Design for sustainable development (30 p) Malmö University

Student

“The course explores how design expertise can be used to contribute to sustainable development. In sustainable development, we meet our needs without jeopardizing the opportunities of future generations. To achieve this, we must quickly find new forms of production and consumption. Therefore, the course is built on an understanding of both technology and behavior, how they interact, and how positive changes can be achieved in these areas.” – MAU.se

2023 Mastermind: Inner Development Goals A Sustainable Tomorrow

Participant

“Using the framework of Inner Development Goals and insights into complexity, Theory U, system change, and change management, we work together in the program to gain new insights and build the new transformative leadership, where we also transition from being and knowing to doing. The purpose is to keep the focus on how you and your organization can achieve the goals of Agenda 2030.”

2017–2023 Head of IT and communication Glokala Folkhögskolan

Employed

In my role as a communicator, I supported the school by developing and implementing marketing and recruitment strategies, managing the school's social media presence, and creating branding and marketing materials. My work required a combination of technical expertise, creative problem-solving, and communication skills.

2013–2017 Email designer APSIS

Employed

As UX/UI designer and developer at APSIS, I was responsible for designing and developing high-quality HTML email templates that were user-friendly and visually appealing for use in the client's system. I became a specialist and was able to create responsive emails that met the diverse needs of our clients. In 2016, I also founded EmailGeeks, a Slack community for email marketing professionals where members share knowledge and resources to help each other create effective emails. The community includes email marketing specialists from companies such as Airbnb, Nike, Google, and Twitter, and has grown to almost 20,000 members. Through my work on EmailGeeks, my name has become known within the industry and I have contributed to the sharing of email marketing knowledge and expertise within the community.

2012–2013 IT support Danske Bank

Employed

I provided second line support for Danske Bank's internet, phone, and tablet services. This included troubleshooting, providing guidance, and problem solving over the phone and email. I also handled some administration related to agreements for both private and business customers. I had an in-depth understanding of how banking services were structured, as well as the differences between various technical requirements such as PC and Mac, different web browsers, and security systems.

2009-2012 Interaction design (180 p) Malmö University

Student

“Interaction design is an exciting field at the leading edge of technology innovation. Interaction designers aim to create experiences with products, services and environments which are not just useful and usable, but very often pleasurable, expressive and desirable. Learning interaction design is a matter of building a repertoire of methods, skills and theoretical perspectives. Importantly, you also develop a sensitivity to the critical role of stakeholders in design, the implications of design in society and your own sense of interaction aesthetics.” - MAU.se